The marketing half of Grounded. Practical, no-hype help to get in front of the right people: what to say, simple content systems you can actually keep up, and a clear read on what is working. Built for a busy ag business, by someone who gets it.


You know you should be getting your business in front of more people. But there is never time, no one owns it, and when you do post something you have no idea if it did anything.
You do not want to hand it to an agency that does not understand agriculture and charges a fortune to run an account. You want to know what to actually do, in a way you can keep up with, that fits a business where everyone is already flat out.
That is the marketing side of Grounded: the same practical, no-hype approach as the AI work, pointed at getting you seen and growing.
Not a six-month rebrand and not a retainer to run your socials. Practical help you can actually use.
Straight direction on how to get in front of the right people: where to show up, what to say, and what is worth your time. No agency jargon, no vague strategy deck.
We help you build a simple, repeatable way to keep your marketing going, one that fits a flat-out operation so it does not depend on you finding a spare day you never have.
We help you read the numbers and see what is actually landing and what is not, so your effort and your money go to the things that pay, not the things that just feel busy.
This is not an agency that takes over your accounts and bills you every month. We give you the practical know-how and the systems so your marketing works and you stay in control of it.

Dwain built Farm Tender into one of the biggest names in Australian ag, 84,000 plus members and more than $80 million in machinery and livestock traded, and now runs The Farmers Club, a farming newsletter and podcast. We are working with him on exactly this marketing side: turning his podcast episodes into written articles, automating the daily content curation he does by hand, making sense of his subscriber numbers, and helping turn his big free following into paid members.
Tell us where your marketing is at and what you would love it to do. We will give you a straight, practical read on what would actually move the needle for your business. No pitch, no jargon.